Let’s face it. What you put on and in your body matters. Consequently where you shop also matters. This week Amazon.com announced its proposed merger with Whole Foods. The proposal sent shock waves through the food industry, as a whole, and the organic food industry in particular. So what does this mean for the consumers?
Where you Shop Matters: Whole Foods and Amazon
Generally, shoppers go directly to grocery or maybe a farmer’s market to purchase our food. The Grocery industry is beginning to see change and the proposed merger could signal more an more shopping online for food, and less shopping in retail outlets. In Southeast Michigan, the Kroger food chain already offers shoppers the ability to order and pay online. Amazon itself opened a line called AmazonFresh. The company currently has two outlets where shoppers purchase online. In both scenarios, store employees gather the food and bring it directly to your car. The proposed merger with Whole Foods provides Amazon a complete network of stores where they can replicate the entire shopping experience.
Nielsen and the Food Marketing Institute predict 70 % of all US households will order groceries online in the next 10 years. Millennials comprise the largest demographic group using online grocery shopping.
Five potential benefits to the consumer
It will be several months before the proposed merger will be finalized. However, there may be several factors where this merger could be good for consumers and especially for those consumers who are looking for organic fruits and vegetables.
- The Whole Foods chain is known for offering organic foods. The market of organic foods is growing at a rapid rate. The organic market is growing by 15% per year and that growth is expected to continue for at least 10 years. The organic food and beverage market size will increase to $320.5 Billion by 2025. Amazon’s purchase of Whole Foods highlights the shift in market trends toward organic, non-GMO and healthy food in the future.
- Plant based nutrition should be more available to the public. Online purchasing will be particularly beneficial for those where getting to a quality grocer is difficult.
- More than 30 million Americans live in areas where access to quality is a huge problem.
- Organic foods could become more affordable. The demand for organically grown food is rising. Kroger’s and Costco are already aiding farmers in order to increase production. As demand for organic foods increase, so will the pressure to produce more.
- Pressure will increase on other large grocery chains to offer higher quality, organic foods.
Where you shop matters, as does what you buy
There are already several examples of online, organic grocery shopping. Essante Organics is one company that offers a complete line plant based nutritional supplements. Based in Phoenix, Az, Essante Organics recently released the Salted Caramel flavored 7.365 Protein Shake. The Protein Shake features organically sourced yellow pea protein and contains no: soy, gmo’s, whey, sugar or preservatives. The Salted Caramel is formulated to help alkalize, energize and metabolize your body and is a full meal replacement.
The Earth Greens contain organically sourced, wildcrafted ingredients. One scoop provides the equivalent of 5.5 pounds of nutritional value of deep green leafy vegetables. The Earth Greens come in powder or capsule form. Simply scoop, mix and drink. Like the Protein Shake, the Earth Greens are USDA certified organic and a highly effective way to get the demonstration of the integrity of a company is the ingredient label. Just read the label.
For product information, click the link and discover over 135 Certified Organic products and the convenience of knowing that you are ordering the best of the best. You will be glad that you did.