How Google is Promoting Proximity Marketing

Google and Beacon Technology One of the most exciting revolutions in digital marketing has been the evolution of Proximity Marketing. Also known as ‘beacons,” this technology allows business owners to market directly to their audience, an audience that is only a few feet away and ready to make a purchase. Google is adjusting its platform …

Retail Sales and Marketing: The Seismic Shift that is Happening

What is the Seismic Shift in the Marketplace? The world of retail is undergoing a seismic shift right now. The good news is that retail sales is growing by an estimated $200 Billion per year and consumers will spend $5.5 Trillion by 2020. The irony is that many major retailers will close stores in 2018 …

Email Marketing and the Top 7 Trends for 2018

Smartphones and tablets can no longer be ignored by email marketing. They represent a massive part all email interactions and revenue. But just how massive? I searched near and far for all (useful) available statistics and compiled the ultimate mobile email statistics overview. Here are 7 trends that you need to know as you develop …

Mobile Marketing is How Important?

Mobile Marketing Just how important is mobile marketing? Great question and consider the following. Researchers have found that, by 2018, the average American adult will spend 3 hours and 23 minutes per day on their mobile device looking scrolling through social media. Isn’t that crazy? In contrast, the average daily use was approximately 2 hours …